Copywriter and Content Writer

Advance Auto Parts | B2C and B2B Automotive Fortune 500 

• Full Time, Remote

• November 2020 - September 2021

Primary Tasks

• Ensured brand alignment of copy by writing and editing B2C and B2B emails, ads, and various other projects, including product copy for 400+ items

• Analyzed and updated editorial content for a better user experience and increased SEO

• Facilitated communication with vendors and uploaded their product content to the video hub

Marketing Promotions Specialist

Advance Auto Parts, Full Time

• September 2021 - June 2022

Primary Tasks

• Strategized and implemented content marketing plan for the calendar year by managing new blogs and articles from conception to publication

• Increased brand loyalty and trustworthiness through the web optimization and expanded usage of content