Copywriter and Content Specialist

Advance Auto Parts 

• Full Time, Remote

Primary Tasks

• Conceptualized and implemented content marketing plan for the company blog for the calendar year by partnering with in-house and agency writers

• Increased brand loyalty and trustworthiness through website optimization and expanded usage of content

• Ensured brand alignment of copy by writing and editing B2C and B2B emails, ads, and various other projects, including product copy for 400+ items

Greatest Achievement: DE&I content series featuring race car drivers and industry inventors for Black History Month, Women's History Month, Asian American and Pacific Islander Heritage Month, and Pride Month