Product Marketing Manager

TrueLook | B2B Construction Technology SaaS (Company Restructured)

  • Full Time, Remote

  • April 2023 — September 2025

Primary Tasks

  • Strategized and executed go to market plans for 15+ product launches by crafting messaging, branding, sales assets, technical documents, customer support articles, and web pages

  • Improved communication and collaboration between departments by facilitating regular launch team meetings, ensuring successful GTM launches and product clarity for internal teams, customers, and prospects

  • Enabled the sales department to increase revenue by hosting 20+ product knowledge trainings and providing assets like one-pagers, competitor battle cards, and quick reference sheets

The Next Level

Every day was like putting together a never-ending, mind-boggling puzzle, and I couldn’t ask for anything more.

Product and webpage copy
Service messaging and webpage copy
Technical manual
Technical manual
Video script
Product and webpage messaging
Product and webpage copy
Product messaging and webpage copy
Technical manual
Installation video script
Video script
Service messaging and webpage copy
Technical manual
Product messaging and webpage copy
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